Applied course on models, cases, and skills on analyzing competitive environment in different business industries.
Learning outcomes
Students learn different methods of strategic analysis. They learn how to do industry analysis based on available information sources.
Contents
1 Strategic analysis, and environmental scanning models 2 Industry structure and competitive forces 3 Analyzing future for business decisions 4 Industry analysis information sources 5 Environmental scanning in practice
Teaching methods
Teaching method
Contact
Online
Lectures
15 h
0 h
Seminar
20 h
0 h
Teaching language
English
Modes of study
1 Lectures and cases (15 h), including readings in learning platform. Exam. 2 Individual strategic/industry/competitive analysis: Essay (12-15 pages) on a given assignment. 3 Strategy seminar and workshops (20 h), where individual contributions are presented.
Evaluation
and evaluation criteria
Numeric 1-5.
Lectures and essay: Numeric 1-5
Seminar and workshops: Pass/fail