Learning outcomes

Students will learn about management in media organisations from the perspective of how internal and external relations influence strategy formulation, competitive relations, product development, and change dynamics. Special emphasis is placed on diversity management and change management.

Contents

After completing the course the student will understand:

• The essential work of media managers at different levels in organisations
• Variable relations and implications for a market multiplicity
• Strategic thinking as the cornerstone of media management work
• The importance of change management in a rapidly changing environment
• The importance of diversity management in increasingly complex societies

Teaching methods

3 ECTS of lecture and 2 ECTS of readings.

Teaching language

English

Evaluation and evaluation criteria

Numeric 1-5.
Class attendance and essay examination.

Study materials

A packet of contemporary readings from academic journals and books, trade press sources, international news magazines, and on-line reports.

Belongs to following study modules