Students learn the essentials of strategic thinking with special emphasis on marketing's and its many-sided nature. The course examines the field of strategic management as a process in which various marketing strategies play a major role.
Contents
After completing the course the student will understand: • Diverse perspectives on strategic thinking • The strategic nature of marketing • Principles of strategic marketing • Principles of strategic planning • Essential marketing models and approaches
Teaching methods
Teaching method
Contact
Online
Lectures
25 h
0 h
Teaching language
English
Modes of study
Option
1
Available for:
Degree Programme Students
Other Students
Open University Students
Doctoral Students
Exchange Students
Participation in course work
In
English
Lectures (25 hours), readings and class attendance.
Evaluation
and evaluation criteria
Numeric 1-5.
Lectures and readings, tested separately. The testing in literature comes after the lectures.
Attendance and active participation in lectures (2 ECTS), submitting an essay on the lectures and assigned essays on study materials (3 ECTS).
Study materials
A packet of contemporary readings from academic journals and books.