After completing the course the student will understand: • Market structure of diverse media industries in historic and current forms • Theories of the firm • Business models and copyright issues • The place and contributions of media industries in GDP over time • Economic factors impacting the way media are organised and operated
Contents
Students learn how media industries have been structured as markets historically, and how they are structured today. Lectures clarify essential terms, sketch the establishment and evolution of key sectors (newspaper, magazine, television, cinema, telephony, etc). Attention focuses especially on 1) their contributions to national economies, 2) media’s varied roles in market economies, 3) how media differ economically from other industries, and 4) the impact and dynamics of globalisation and digitalisation as key factors driving change today.
Teaching methods
Teaching method
Contact
Online
Lectures
18 h
0 h
Teaching language
English
Modes of study
Option
1
Available for:
Degree Programme Students
Other Students
Open University Students
Doctoral Students
Exchange Students
Lectures and readings leading to an essay examination.Participation in course work
In
English
A reading course with lecture (18 h) from visiting UTA Docent Prof. Robert G. Picard, Director of Research for the Reuter’s Institute for the Study of Journalism at Oxford University in the UK.
Evaluation
and evaluation criteria
Numeric 1-5.
Attendance and active participation in the lectures (3 ECTS) and an essay examination (2 ECTS).
Study materials
Historic and contemporary readings in media economics,especially including the following:
Alexander, Alison, James Owens, and Rodney Carveth, eds. (2003) Media Economics Theory and Practice (3rd edition) Mahweh, N.J.: Lawrence Erlbaum Associates.
Compaine, Benjamin M., and Douglas Gomery. (2000) Who Owns the Media: Competition and Concentration in the Mass Media Industry (3rd edition). Mahweh, N.J.: Lawrence Erlbaum.
Dimmick, John W. (2003) Media Competition and Coexistence: The Theory of Niche. Mahweh, N.J.: Lawrence Erlbaum.
Napoli, Philip M. (2003) Audience Economics: Media Institutions and the Audience Marketplace. New York: Columbia University Press.
Vogel, Harold (2010) Entertainment Industry Economics: A Guide for Financial Analysis, 8th ed. UK: Cambridge University Press.