The course will provide an overview of how to manage e-business strategy planning and focus on selecting different e-business areas. It will provide a framework for investigating avenues in the large e-business challenge forum in business and societal context.
Contents
Introduction to E-Commerce and E-Marketplaces. Overview of E-Commerce. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce. Internet Consumer Retailing. Retailing in E-Commerce: Products and Services. Consumer Behavior, Market Research, and Advertising. Business-to-Business E-Commerce. B2B E-Commerce. E-Supply Chains, Collaborative Commerce, and Corporate Portals. Other E-Commerce Models and Applications. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce. Mobile Computing and Commerce and Pervasive Computing. The Web 2.0 Environment and Social Networks. E-Commerce Support Services. Fulfilling E-Commerce Orders and Other E-Commerce Support Services. E-Commerce Strategy and Implementation E-Commerce Strategy and Global E-Commerce.
Teaching methods
Teaching method
Contact
Online
Lectures
28 h
0 h
Exercises
28 h
0 h
Lectures, web-based learning, exercise work.
Teaching language
English
Modes of study
Evaluation
Numeric 1-5.
Recommended year of study
3. year autumn
4. year autumn
Study materials
Turban E., Lee J.K., King D., Liang T.P., Turban D. Electronic Commerce - A Managerial Perspective. Prentice Hall 2010