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Archived Curricula Guide 2011–2012
Curricula Guide is archieved. Please refer to current Curricula Guides
GERFW4 Advertising 3–4 ECTS
Organised by
German Language and Culture
Person in charge
Ewald Reuter

Learning outcomes

To apply text and discourse analysis in different sectors of advertising.

Contents

Advertising in different media (e.g. newspaper, radio, TV, internet), imagology, behaviour in job interviews and working life.

Modes of study

Regular and active participation, written and oral exercises, independent studying and a powerpoint presentation.

Evaluation and evaluation criteria

Numeric 1-5.
Evaluation by participation and homework or book exam.

Study materials

Supplementary literature by agreement. Janich, N., Werbesprache. 1999.

Belongs to following study modules

School of Language, Translation and Literary Studies
Business Communication (German Language and Culture)
2011–2012
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
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School of Language, Translation and Literary Studies