General description

This course gives basic information and tools for South-East Asian Business and Business cultures.

Learning outcomes

The objective of the course is to help the students to analyse business potential and the relative advantages of different business locations and industries in South-East Asian countries and to recognise differencies between China and South-East Asia.

Contents

The course introduces the students to social, cultural, political and economic diversity of 11 South-East Asian countries as a business area and gets them acquainted with the changing business environment and business culture. The course provides the participants an overview of the emerging patterns and modes of trade and investment, the structure of industry and services, capital markets, banking and financial services, governmental policies, company laws and regional challenges. The countries in focus are: Brunei, Cambodia, East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

Teaching methods

Teaching method	Contact	Online
Lectures	20 h	0 h

Teaching language

English

Evaluation

Numeric 1-5.

Study materials

 

1. Southeast Asian Affairs 2008, Institute of Southeast Asian Studies (ISEAS), 2008.
2. Kotler, Philip, Kartajaya, Hermawan & Hooi, Den Huan: Think ASEAN! Rethinking Marketing toward the ASEAN Community 2015, McGraw-Hill, 2007.
3. Other materials as given by the lecturer.