On completion of this course, students should be able to: have a knowledge of sources of innovative opportunity; have a general understanding of the importance of the positioning of a new product; have ideas of a creative, innovative person and organization.
Contents
Core content of the course includes sources of innovative opportunity: unexpected, incongruities, process need, industry and market structures etc., complementary assets such as marketing channels, high quality manufacturing and complementary technologies. The course also discusses entrepreneurial strategies in commercializing inventions for small and large businesses and characteristics of inventor and entrepreneur.
Teaching methods
Teaching method
Contact
Online
Lectures
Teaching language
English
Modes of study
Evaluation
and evaluation criteria
Numeric 1-5.
The course is graded based on three criteria: 1) class participation 10%, 2) written case reports and literature synopsis 30% and 3) examination 60%.
Recommended year of study
3. year autumn
Study materials
1. Drucker, Peter 1999. Innovation and Entrepreneurship. Butterworth Heinemann .
2. Selected cases and readings.
Further information
This course is organized by Tampere University of Technology, Department of Industrial Management.