Curricula Guides
2010–2011
Archived Curricula Guide 2009–2011
Curricula Guide is archieved. Please refer to current Curricula Guides
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Curricula Guides
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Faculty of Humanities
2009–2011
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School of Modern Languages and Translation Studies
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Business Communication
GERFW4
Advertising
3–4
ECTS
Organised by
German Language and Culture
Person in charge
Ewald Reuter
Corresponding course units in the curriculum
Learning outcomes
To apply text and discourse analysis in different sectors of advertising.
Contents
Advertising in different media (e.g. newspaper, radio, TV, internet), imagology, behaviour in job interviews and working life.
Modes of study
Regular and active participation, written and oral exercises, independent studying and a powerpoint presentation.
Evaluation and evaluation criteria
Numeric 1-5.Evaluation by participation and homework or book exam.
Study materials
Supplementary literature by agreement. Janich, N., Werbesprache. 1999.Belongs to following study modules
School of Modern Languages and Translation Studies
Business Communication
(German Language and Culture)
2010–2011
Archived Teaching Schedule. Please refer to current Teaching Shedule.
School of Modern Languages and Translation Studies
Joint Courses
Polish
Czech Language
Translation Studies (English)
(Includes Technical Communications Programme)
Translation Studies (Finnish)
Finnish Language
Finnish as a Second and Foreign Language
Finnish Language, Culture and Society
Estonian Language and Culture
Phonetics
General Linguistics
Translation Theory
Translation Studies (German)
Translation Studies (Russian)