Planning and conducting an independent small-scale study with fresh existing statistical data or media strategy documents.
Learning outcomes
Students will learn to analyse markets and policy with emphasis on quantitative research methods via their application in the collection and analyses of data describing contemporary media markets and the analysis of media policy documentation.
Contents
After completing the course the student will understand:
*The essentials of quantitative research methods *The essentials of qualitative analysis of media strategy documents *Research design *Problem setting *Defining research material
Teaching language
English
Modes of study
Evaluation
and evaluation criteria
Numeric 1-5.
Participation in lectures, writing summaries of former studies and carrying a small-scale market analysis based on existing media statistics or a comparative study on media strategy documents of media firms.
Study materials
Krippendorff, Klaus (2004): Content Analysis. An introduction to Its Methodology. 2nd edition. SAGE Publications. Thousand Oaks.
Webster, J. G. (2005) Ratings Analysis: The Theory and Practice of Audience Research (3rd edition). Hillsdale, N.J.: Lawrence Erlbaum Associates.