After completing the course the student will understand: • Budgeting as a tool for strategy design and implementation • Budgeting and controlling processes, and essential terminology • How to work with financial instruments (spreadsheets, accounts, etc) • Implications of financing and economics for managing a media firm • Change and development as a financial issue
Contents
Students learn the principles and requirements for successfully managing the financial health of a media firm. This is approached as an interdependent process linking financial planning, budgeting and controlling. Students are expected to understand the essential terminology in financial budgeting and controlling, how to interpret financial data, and how to use financial information in planning strategic development.
Teaching methods
Teaching method
Contact
Online
Lectures
Lectures (15 hours), assigned readings and practical exercises (10 hours).
Teaching language
English
Modes of study
Option
1
Available for:
Degree Programme Students
Other Students
Open University Students
Doctoral Students
Exchange Students
Participation in course work
In
English
Lectures (15 hours), assigned readings and practical exercises (10 hours).
Evaluation
and evaluation criteria
Numeric 1-5.
Full attendance/Participation (bonus points), practical assignment results (2 ECTS), and final exam on readings (3 ECTS).
Study materials
Assigned articles and book chapters relevant to the subject matter. Students must complete a diagnostic examination before coursework begins. This is necessary for the instructor to establish the threshold understanding possessed by students in order to develop lecture material and assign readings at the appropriate level. The book used for the diagnostic test is:
Dyson, J.R. (2010) Accounting for Non-Accounting Students. UK: Prentice Hall.
The book used for the final exam is: Weygandt, J. J., Kimmel, P.D. & Kieso, D. E. (2012) Managerial Accounting (6th edition). Wiley.