Students will learn contemporary theories useful for management work with specific emphasis on developing media products and services; including project management, knowledge management, customer relationship management and creative organisation.
Contents
After completing the course the student will understand:
• Content and development from a customer-centred perspective • Project management process and characteristic challenges • Diversity and strategic thinking in the context of creative organisation • Applied case example of KM and CRM principles
Teaching methods
Lecture and readings.
Teaching language
English
Modes of study
Lectures (21 hours), readings and essay examination.
Evaluation
and evaluation criteria
Numeric 1-5.
Class attendance and lectures (3 ECTS) and essay examination (2 ECTS).
Study materials
A packet of contemporary readings from academic journals and books, trade press sources, international news magazines, and on-line reports.