Learning outcomes

Students will learn how media industries are structured in historic and contemporary terms, their contributions to national economies, their various roles in market economies, how media industries are changing today and why.

Contents

After completing the course the student will understand:

• How media industries have been structured historically and how they are structured today
• Change dynamics in the development of media industries
• The place and contributions of media industries in GDP over time
• Economic factors impacting the way media are organised and operated

Teaching methods

Lecture (2 ECTS) and readings (3 ECTS) leading to an essay examination of course contents. Students will organise with the instructor for choosing the books that are most relevant for their interests and research needs.

Teaching language

English

Evaluation and evaluation criteria

Numeric 1-5.
Participation in the lectures and essay examination.

Study materials

This reading course will be part of the Media Economy module in the Journalism and Mass Communication department (TIEDAV1a:  (http://www.uta.fi/laitokset/tiedotus/studies/TIEDAV1a_literature.pdf). The following will be included:

Alexander, Alison, James Owens, and Rodney Carveth, eds. (2003) Media Economics Theory and Practice (3rd edition) Mahweh, N.J.: Lawrence Erlbaum Associates.

Compaine, Benjamin M., and Douglas Gomery. (2000) Who Owns the Media: Competition and Concentration in the Mass Media Industry (3rd edition). Mahweh, N.J.: Lawrence Erlbaum.

Dimmick, John W. (2003) Media Competition and Coexistence: The Theory of Niche. Mahweh, N.J.: Lawrence Erlbaum.

Napoli, Philip M. (2003) Audience Economics: Media Institutions and the Audience Marketplace. New York: Columbia University Press.

Belongs to following study modules