Learning outcomes

The course will provide an overview of how to manage e-business strategy planning and focus on selecting different e-business areas. It will provide a framework for investigating avenues in the large e-business challenge forum in business and societal context.

Contents

Introduction to E-Commerce and E-Marketplaces. Overview of E-Commerce. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce. Internet Consumer Retailing. Retailing in E-Commerce: Products and Services. Consumer Behavior, Market Research, and Advertising. Business-to-Business E-Commerce. B2B E-Commerce. E-Supply Chains, Collaborative Commerce, and Corporate Portals. Other E-Commerce Models and Applications. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce. Mobile Computing and Commerce and Pervasive Computing. The Web 2.0 Environment and Social Networks. E-Commerce Support Services. Fulfilling E-Commerce Orders and Other E-Commerce Support Services. E-Commerce Strategy and Implementation
E-Commerce Strategy and Global E-Commerce.

Teaching methods

Teaching method	Contact	Online
Lectures	28 h	0 h
Exercises	28 h	0 h

Lectures, web-based learning, exercise work.

Teaching language

English

Evaluation

Numeric 1-5.

Recommended year of study

3. year autumn
4. year autumn

Study materials

1. Turban E., Lee J.K., King D., Liang T.P., Turban D. Electronic Commerce - A Managerial Perspective. Prentice Hall 2010
2. Publisher's website and a book.

Belongs to following study modules