Learning outcomes

On completion of this course, students should be able to: have a knowledge of sources of innovative opportunity; have a general understanding of the importance of the positioning of a new product; have ideas of a creative, innovative person and organization.

Contents

Core content of the course includes sources of innovative opportunity: unexpected, incongruities, process need, industry and market structures etc., complementary assets such as marketing channels, high quality manufacturing and complementary technologies. The course also discusses entrepreneurial strategies in commercializing inventions for small and large businesses and characteristics of inventor and entrepreneur.

Teaching methods

Teaching method	Contact	Online
Lectures

Teaching language

English

Evaluation and evaluation criteria

Numeric 1-5.
The course is graded based on three criteria: 1) class participation 10%, 2) written case reports and literature synopsis 30% and 3) examination 60%.

Recommended year of study

3. year autumn

Study materials

1. Drucker, Peter 1999. Innovation and Entrepreneurship. Butterworth Heinemann .

2. Selected cases and readings.

Further information

This course is organized by Tampere University of Technology, Department of Industrial Management.

Belongs to following study modules