Public diplomacy and public relations are the central means of the so called soft power. In theory of international relations there is a long and lively discussion of the immaterial or psychological aspects of power.
Contents
How states use images to affect the political estimations the others make of them, what is the role of public framing in decision-making and how to enhance power by public authority and prestige?
Teaching methods
Teaching method
Contact
Online
Lectures
16 h
0 h
Teaching language
English
Modes of study
Evaluation
Numeric 1-5.
Recommended year of study
The course is organised only once, in the spring term 2007.
Study materials
Melissen, Jan, "The New Public Diplomacy : Soft Power in International Relations. Palgrave Macmillan 2006.