General description

Planning and conducting an independent small-scale study with fresh existing statistical data or media strategy documents.

Learning outcomes

Students will learn to analyse markets and policy with emphasis on quantitative research methods via their application in the collection and analyses of data describing contemporary media markets and the analysis of media policy documentation.

Contents

After completing the course the student will understand:

*The essentials of quantitative research methods
*The essentials of qualitative analysis of media strategy documents
*Research design
*Problem setting
*Defining research material

Teaching language

English

Evaluation and evaluation criteria

Numeric 1-5.
Participation in lectures, writing summaries of former studies and carrying a small-scale market analysis based on existing media statistics or a comparative study on media strategy documents of media firms.

Study materials

Krippendorff, Klaus (2004): Content Analysis. An introduction to Its Methodology. 2nd edition. SAGE Publications. Thousand Oaks.

Webster, J. G. (2005) Ratings Analysis: The Theory and Practice of Audience Research (3rd edition). Hillsdale, N.J.: Lawrence Erlbaum Associates.

Belongs to following study modules