Asian Studies in Business and Business Cultures
| Period(s) | I | II | III | IV |
| 2012–2013 | X | |||
| 2013–2014 | X | |||
| 2014–2015 | X |
Learning outcomes
The objective of the course is to get the students acquainted with the diversity of the Asia-Pacific Region (South, South-East and East Asia) as a business area and the complexity and dynamics of Asia-Pacific businesses so that they recognize similarities and dissimilarities between Western and Eastern economies.
Contents
The course focuses on the geography, governance frames, business practices, business cultures, strengths and weaknesses of various countries and social structures in preparing foreign companies and their representatives to organize businesses in the Asia-Pacific Region. Another focus is to give an explanation for the rapid economic growth and the major future challenges of the Asia-Pacific Region.
Teaching methods
Lectures and exercises 20 h.
Teaching language
EnglishModes of study
- Degree Programme Students
- Other Students
- Open University Students
- Doctoral Students
- Exchange Students
Written exam in English on lectures and study materials or project work, written in a group of 3–4 students.
Evaluation
Numeric 1-5.Study materials
1. Naisbitt, John & Naisbitt, Doris: China’s Megatrends. 8 Pillars of a New Society, Harper Collins Publishers, 2010.
2. Guruswamy, Mohan & Singh, Zorawar D.: Chasing the Dragon. Will India Catch Up with China?, Dorling Kindersley (India) Pvt. Ltd., 2010.
3. Backman, Michael & Butler, Charlotte: Big in Asia. 30 Strategies for Business Success, Palgrave Macmillan Ltd., 2007 or a newer publication.
4. Journals and other materials, informed by the lecturer.
Further information
Recommended year of study: 2.-3. year Autumn
Belongs to following study modules
