Students will learn the principles and requirements for successfully managing the economy of a media firm as an interdependent developmental process linking financial planning, budgeting and controlling.
Contents
After completing the course the student will understand:
• Understanding the budget a tool for strategy design and implementation • The budgeting process • The role and functions of financial controlling • Strategic thinking and decision-making as financially dependent tasks • Change management in the context of firm economy
Teaching methods
Lectures, readings and practical exercises.
Teaching language
English,
Finnish
Mixed: Finnish and English
Modes of study
Lectures from media managers visiting from Finnish media industries (12 hours), readings and practical exercise assignments (10 hours).
Evaluation
and evaluation criteria
Numeric 1-5.
Class attendance and participation, practical assignment results, and course essay.
Study materials
A packet of contemporary readings from two books (listed below) and accounts from news sources and the trade press. Includes example materials from Finnish media firms. Key texts:
Picard, Robert G. (2002) The Economics and Financing of Media Companies. NY: Fordham University Press.
Sicilano, Gene (2003) Finance for Non-Financial Managers. NY: McGraw-Hill.