Learning outcomes

In the first year of the thesis-related module, students learn about theory and practice in varied areas that are relevant to the management of media organisations. The focus is on developing deeper understandings about contemporary trends and issues that have implications for their future of the industry as well as their career ambitions. In the second year the course is focused on supporting students in the development of thesis projects.

Contents

Course content is continually evolving because the assigned readings are keyed to the rapidly changing and developing the state of knowledge in this field. In the second year the content is based on what individual students are doing in respective thesis projects.

Teaching methods

Lecture, field assignments, critical reflection, presentations.

Teaching language

English

Evaluation and evaluation criteria

Numeric 1-5.
Attendance (1 ECTS), readings, essays and presentations (5 ECTS), and individual thesis-related work (4 ECTS).

Study materials

The books and other materials evolve. In this course to date the following have been assigned:

Gladwell, M. (2008) Outliers: The Story of Success. NY: Penguin Books.

Hamel, G. (2007) The Future of Management. Boston: Harvard Business School Press.

Harvard Business Review on Business Model Innovation (2010). Boston.

Knee, J.A., Greenwald, B.C. and Seave, A. (2009) The Curse of the Media Mogul: What’s Wrong with the World’s Leading Media Companies. London: Porfolio.

Morgan, G. (1986) Images of Organization. London: SAGE Publications.

Porter, M.E. (1980 / 2004) Competitive Strategy. London: Free Press.

Tungate, M. (2004) Media Monoliths: How Great Media Brands Thrive and Survive. London: Kogan Page.

Belongs to following study modules