Learning outcomes

To apply linguistic methods in different sectors of business communication (text and discourse analysis).

Contents

The different sectors and teaching methods of business communication education (e.g. written and oral intercultural communication, behavioural and constructive learning models, video learning).

Evaluation and evaluation criteria

Numeric 1-5.
Evaluation by class participation, homework and book exam.

Study materials

Supplementary literature by agreement. Brünner, G. – Fiehler, R. – Kindt, W. (toim.), Angewandte Diskursforschung. 1999.

Belongs to following study modules