Curricula Guides
2009–2010
Archived Curricula Guide 2008–2010
Curricula Guide is archieved. Please refer to current Curricula Guides
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Curricula Guides
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Faculty of Economics and Administration
2008–2010
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Department of Management Studies
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Module V: Business Competence and Marketing
BCS5A
Business Competence and Marketing
5
ECTS
Organised by
Business Competence
Person in charge
Hannu Kuusela
Course is available for:
- Major subject students
Learning outcomes
To give students an in-depth understanding of new product development and marketing.
Contents
The course includes customer relationship management and customer loyalty perspectives.
Teaching methods
Lectures and seminar (about 24 h), essay, learning diary, final exam
Teaching language
EnglishModes of study
Evaluation and evaluation criteria
Numeric 1-5.Preliminary exam, essays, learning diary, final exam
Recommended year of study
2. year autumnStudy materials
To be announced by the professor in charge
Belongs to following study modules
Department of Management Studies
Module V: Business Competence and Marketing
(Business Competence)
2009–2010
Archived Teaching Schedule. Please refer to current Teaching Shedule.
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Department of Management Studies
Management and Organisation
Administrative Science, Higher Education Managem.
Asian Studies in Business and Business Cultures
Essentials of Business Administration
Finnish Study Modules