Learning outcomes

Students will learn about the impact of globalization, digitalization and convergence on media industries and the challenges these pose for media management today. Particular emphasis will stress the internet and its governance today.

Contents

After completing the course the student will understand:

• History of international communication and its regulation
• Media in the context of development and globalization
• The internet and its governance today
• The impact of digitalization on media firms and industries
• Management challenges and requirements in the context of convergence
• Implications for change management in strategic thinking
• Diversity management as a dimension of globalization

Teaching methods

Lecture and readings.

Teaching language

English

Evaluation and evaluation criteria

Numeric 1-5.
Participation in the lectures, readings and essay examination.

Study materials

Thussu, Daya (2006) International Communication: Continuity and 
Change (2nd edition). London : Hodder Arnold.

Sparks, Colin (2007) Globalization, Development and the Mass Media. London: Sage.

Kleinwächter, Wolfgang (ed.) (2008) The Power of Ideas: Internet Governance in a Global Multi-Stakeholder  Environment. Berlin: Marketing für Deutschland.

Belongs to following study modules