MEJOS11 Media Markets and Policy Analysis, 5 ECTS – Department of Journalism and Mass Communication

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Curricula Guides 2010–2011

Archived Curricula Guide 2010–2011

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▪ Curricula Guides » Faculty of Social Sciences 2010–2011 » Department of Journalism and Mass Communication » Master's Degree Programme in Media Management

MEJOS11 Media Markets and Policy Analysis 5 ECTS

Organised by

Journalism and Mass Communication

Person in charge

Jyrki Jyrkiäinen

Course is available for:

Major subject students

Corresponding course units in the curriculum

Department of Journalism and Mass Communication
Curricula 2008 – 2010

MEJOS11 Media Markets and Policy Analysis 5 ECTS

Belongs to following study modules

Learning outcomes

Students will learn to analyse markets and policy with emphasis on quantitative research methods via their application in the collection and analyses of data describing contemporary media markets and the analysis of media policy documentation.

After completing the course the student will understand:

• The essentials of quantitative research methods
• The essentials of qualitative analysis of media strategy documents
• Research design
• Problem setting
• Defining research material

Teaching methods

Lectures and assignments (30 hours).

Teaching language

Finnish

Modes of study

Planning and conducting an independent small-scale study with fresh existing statistical data or media strategy documents.

Evaluation and evaluation criteria

Numeric 1-5.
Participation in lectures, writing summaries of former studies and carrying a small-scale market analysis based on existing media statistics or a comparative study on media strategy documents of media firms.

Study materials

Krippendorff, Klaus: Content Analysis. An introduction to Its Methodology. 2nd edition. SAGE Publications. Thousand Oaks 2004.

Webster, J. G. (2005) Ratings Analysis: The Theory and Practice of Audience Research (3rd edition). Hillsdale, N.J.: Lawrence Erlbaum Associates.