By the conclusion of this course, a student will be expected to be able to: - demonstrate a critical understanding of the diversity of business models and of the impact of business models on the operations of firms - apply appropriate theoretical concepts, tools and techniques which facilitate business model design and management in firms - analyse, compare and evaluate the alternative business models.
Contents
The course will examine the elements of business models and explore how they differ across industries and the phases of a firm’s growth. The emphasis will be on a holistic approach to business models and earnings principles including strategy, marketing and branding, operations and supply chain, HRM, innovation and finance. However, the above functional divisions are often not found in small businesses. Instead managers need to be flexible and able to cope with the complexity and ambiguity of operating within a contemporary and dynamic context. This course aims also to encourage students to widen their knowledge of business know-how in the context of small business.
Teaching methods
Teaching method
Contact
Online
Seminar
24 h
0 h
Teaching language
English
Modes of study
Option
1
Available for:
Degree Programme Students
Other Students
Open University Students
Doctoral Students
Exchange Students
Participation in course work
In
English
Pre-exam, readings and a group assignment
Evaluation
and evaluation criteria
Numeric 1-5.
Pre-exam, readings and a group assignment