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Archived Curricula Guide 2010–2011
Curricula Guide is archieved. Please refer to current Curricula Guides
BCS5A Business Competence and Marketing 5 ECTS
Organised by
Business Competence
Person in charge
Hannu Kuusela
Course is available for:
  • Major subject students
Corresponding course units in the curriculum
Department of Management Studies
Curricula 2008 – 2010

Learning outcomes

To give students an in-depth understanding of new product development and marketing.

Contents

The course includes customer relationship management and customer loyalty perspectives.

Teaching methods

Lectures and seminar (about 24 h), essay, learning diary, final exam

Teaching language

English

Modes of study

Evaluation and evaluation criteria

Numeric 1-5.
Preliminary exam, essays, learning diary, final exam

Recommended year of study

2. year autumn

Study materials

To be announced by the professor in charge

Belongs to following study modules

Department of Management Studies
Module V: Business Competence and Marketing (Business Competence)
2010–2011
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
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Department of Management Studies