Learning outcomes

After completing the course students will understand:
• Characteristics and dynamics of the creative organisation framework
• Innovation management theory
• Product development from a customer-centred perspective
• Project management process and characteristic requirements
• Fundamentals of customer relationship management (CRM)

Contents

Students learn essential theory and characteristic practice in the areas of building and managing a creative organisation, innovation management, principles of project management, and customer relationship management. The course establishes a necessary foundation for developing media products and services for competitive success in today’s complex, rapidly changing, and highly uncertain media markets.

Teaching methods

Teaching method	Contact	Online
Lectures	18 h	0 h

Teaching language

English

Evaluation and evaluation criteria

Numeric 1-5.
Class attendance (1 ECTS), readings and term paper (2 ECTS), project pitch in a ‘Dragon’s Den’ format (2 ECTS).

Study materials

A packet of contemporary readings from academic journals and books, trade press sources, international news magazines, and on-line reports. The following are of particular importance:

Bilton, D. (2007) Management and Creativity: From Creative Industries to Creative Management. UK: Wiley Blackwell.

Dyer, J., Gregersen, H. and Christensen, CM (2011) The Innovators DNA. Boston: Harvard Business School Publishing.

Küng, L. (2008) Innovation and creativity in the media industry: What, where, how? In Dal Zotto, C. and van Kranenburg, H. (Eds.) Management and Innovation in the Media Industry. UK: Edward Elgar.

Porter, M. (2004) Competitive Advantage. NY: Free Press.

Snijders, P., Wuttke, T. and Zanhuis, A. (2009) A Pocket Guide to PMI’s PMBOK Guide, 4th Edition. Netherlands and USA: Van Heren Publishing.

Belongs to following study modules