Learning outcomes

Students will learn the principles and requirements for successfully managing the economy of a media firm as an interdependent developmental process linking financial planning, budgeting and controlling.

Contents

After completing the course the student will understand:

• Understanding the budget a tool for strategy design and implementation
• The budgeting process
• The role and functions of financial controlling
• Strategic thinking and decision-making as financially dependent tasks
• Change management in the context of firm economy

Teaching methods

Lectures, readings and practical exercises.

Teaching language

English, Finnish

Mixed: Finnish and English

Evaluation and evaluation criteria

Numeric 1-5.
Class attendance and participation, practical assignment results, and course essay.

Study materials

A packet of contemporary readings from two books (listed below) and accounts from news sources and the trade press. Includes example materials from Finnish media firms. Key texts:

Picard, Robert G. (2002) The Economics and Financing of Media Companies. NY: Fordham University Press.

Sicilano, Gene (2003) Finance for Non-Financial Managers. NY: McGraw-Hill.

Belongs to following study modules