Curricula Guides
2009–2010
Archived Curricula Guide 2009–2011
Curricula Guide is archieved. Please refer to current Curricula Guides
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Curricula Guides
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Faculty of Humanities
2009–2011
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School of Modern Languages and Translation Studies
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Business Communication
GERFW7
Text Course in Marketing
3–4
ECTS
Organised by
German Language and Culture
Person in charge
Udo Miebs
Corresponding course units in the curriculum
School of Modern Languages and Translation Studies
Curricula 2007 – 2009
Curricula 2007 – 2009
GERFW7
Text Course Marketing
2
ECTS
Learning outcomes
To introduce students to German marketing communication and its specialised vocabulary by reading texts related to marketing.
Contents
The basic concepts and methods of marketing; examples from marketing communication methods of different media.
Modes of study
Evaluation and evaluation criteria
Numeric 1-5.Evaluation by written exam.
Study materials
Meffert, H., Marketing. 1998.Belongs to following study modules
School of Modern Languages and Translation Studies
Business Communication
(German Language and Culture)
2009–2010
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
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School of Modern Languages and Translation Studies
Joint Courses
Polish
Czech Language
Translation Studies (English)
(Includes Technical Communications Programme)
Translation Studies (Finnish)
Finnish Language
Finnish as a Second and Foreign Language
Finnish Language, Culture and Society
Estonian Language and Culture
Phonetics
General Linguistics
Translation Theory
Translation Studies (German)
Translation Studies (Russian)