Teaching Schedule
2013–2014
Archived teaching schedules 2013–2014
You are browsing archived teaching schedule. Current teaching schedules can be found here.
KATMAA13
Service Marketing
5
ECTS
Periods
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
-
KATMAA13
Service Marketing
Participation in course work
Degree Programme in Business Studies
School of Management
School of Management
Learning outcomes
During the course the student learns to recognize the importance of the service mindset in contemporary marketing. The student is able to use service insights in practice in different business and organizational contexts. The student acknowledges the role of the customer in value creation.
Enrolment for University Studies
Enrolment time has expired
Teachers
Nina Mesiranta, Teacher responsible
nina.mesiranta[ät]uta.fi
Homepage URL
Teaching
2-Sep-2013
–
25-Sep-2013
Lectures 20 hours
Lectures
Mon 2-Sep-2013 - 23-Sep-2013 weekly at 14.15-16.00, Pinni B1097
Wed 4-Sep-2013 - 25-Sep-2013 weekly at 9.15-12.00, Päätalo D11