English
Intermediate studies
Degree Programme in Business Studies
School of Management
Learning outcomes
The student will gain a deeper understanding on the different approaches of marketing communications and is able to evaluate their use in the changing mediascape. The student learns to interactively engage with stakeholders, especially customers. In addition, the student can critically evaluate ethical concerns related to marketing communications.
Enrolment for University Studies
Please register for the course through NettiOpsu. Registration begins about one month before the course starts.
Enrolment time has expired
Teachers
Nina Mesiranta, Teacher responsible
nina.mesiranta[ät]uta.fi
Homepage URL
Teaching
12-Mar-2013
–
18-Apr-2013
Lectures 20 hours
Tue 12-Mar-2013 - 16-Apr-2013 weekly at 10.00-12.00, Pinni B1100, Easter break: no lectures
Thu 14-Mar-2013 - 18-Apr-2013 weekly at 10.00-12.00, Main building D10b, Easter break: no lectures
Exceptions:
18-Apr-2013
at 10.00
–12.00
, Main building D10a