Academic year 2018-2019:
Upon completion of the course, students will be able to:
- describe the role of marketing in an organization and identify the significance of customer-orientation in both development of the organization and personal actions
- apply key concepts of marketing (e.g., customer-perceived value, value creation process, brand, marketing mix and segmentation) in decision-making and in the evaluation of made decisions
- describe the diverse emphasis of B-to-B and consumer marketing and the key characteristics of both logics
- identify and utilize key marketing communication channels in the fickle business environment
- understan

The course is part of online based LITO study module, which is meant for students taking  business courses as optional studies.  Priority in student selection is given to degree students of administration studies and politics and to the students who have previously taken LITO-courses. The courses on LITO study module cannot be included in the basic studies of Degree Programme of Business Studies.

The LITO study module is organised in collaboration with different univeristies. In order to register the credits, the home university needs to transfer some information considering the student (name, gender, email, nationality, Finnish identity code and home univeristy) to the university organizing the course. Information classified as secret will not be transfered. Without the transfer, it is not possible to get the credits.

Further instructions for students taking LITO studies

For more information, contact study coordinator Elina Kangastupa (elina.kangastupa(a)uta.fi).