After completing the course the student will understand:
• Market structure of diverse media industries in historic and current forms
• Theories of the firm
• Business models and copyright issues
• The place and contributions of media industries in GDP over time
• Economic factors impacting the way media are organised and operated
This is an intensive course, meaning the lectures happen in one week of sessions arranged on Monday through Thursday. Prof. Robert G. Picard teaches the course as a visiting professor. He is a founding figuring in the scholarly fields of media economics as well as media management. Students will take an exam later in the term, and must also write a term paper for Prof. Picard. The details will be provided along with the syllabus when the course begins. The course is required and students earn 5 ECTS.
Paper due: Dec. 1 at noon, Finnish time via email attachment as MS Word
by Nettiopsu max 30 students