This course examines the US' presidential contest and its results as events occur. We will cover the primary elections, exploring the structure and the strategies involved. We also analyze the general campaign process, analyzing tactics used by the candidates - from positive to negative campaigning - and explore the theoretical and real effects of these strategies. We assess the role of the media on the election. We cover polls and the effect of polls on voters and outcomes. We analyze the American voter and his/her decision making process. We finally cover the election itself and its potential implications. Linked to the theme "Citizenship".