After completing the course the student will be able to:

• Recognise and analyse trends in news production and distribution
• Understand and appreciate the theory of entrepreneurship, as well as distinctions for an intrapreneurial orientation in legacy firms
• Address implications of the changing news industry that are critically important for successful practice among journalists and managers
• Contrast and reflect on new media and traditional media in news environments
• Evaluate personal professional development needs for entrepreneurial skills and behaviours that are essential for success
• Understand business models and business planning as essential successful factors for start-ups

This course enables students to understand and engage effectively with opportunities for entrepreneurial development as professional journalists and managers in the digital media environment, and deals with characteristic requirements and challenges. Prof. Gregory F. Lowe teaches the course, with support from Prof. Ari Heinonen. Students analyse current development in news production and distribution with a focus on the enterprise as a business and critically evaluate the implications. Industry guest lecturers reflect on their experiences and understandings. There is an exam on the readings and lectures, and a team project resulting in a start-up proposal.

Proposal due: Dec. 18 at noon Finnish time via email attachment in MS Word

By NettiOpsu