At the conclusion of this course, students will have achieved the following learning outcomes:
• Learn about research design and the steps required to conduct a scientific study from developing an idea to writing the results
• Understand the causes of error, especially types of validity and threats to validity
• Learn what to consider when choosing the case or cases to investigate, and understanding the concept of “the unit of analysis”
• Understand types of sampling, the strengths and weaknesses of each type, issues related to sample size, and learn how to draw a sample.
• Learn how to construct an instrument, including what to avoid (characteristic problems like double-barrelled and loaded questions), the importance of how the items are ordered, types of scales for measurement, and kinds of items, and the importance of pre-testing the instrument

Course is offered only to the master's degree students in Media Education and Media Management programme.