After completing the course the student will understand:
• Budgeting as a tool for strategy design and implementation
• Budgeting and controlling processes, and essential terminology
• How to work with financial instruments (spreadsheets, accounts, etc)
• Implications of financing and economics for managing a media firm
• Change and development as a financial issue
Dyson, J.R. (2010) Accounting for Non-Accounting Students. UK: Prentice Hall. This is used for the diagnostic exam on 29 October.
Weygandt, J. J., Kimmel, P.D. & Kieso, D. E. (2012) Managerial Accounting (6th edition). Wiley. This is the course textbook and is featured for the final exam.
Only for students in the Media Management programme.