Teaching Schedule
2012–2013
Archived teaching schedules 2012–2013
You are browsing archived teaching schedule. Current teaching schedules can be found here.
KATMAA13
Service Marketing
5
ECTS
Periods
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
-
KATMAA13
Service Marketing
Participation in course work
Degree Programme in Business Studies
School of Management
School of Management
Learning outcomes
During the course the student learns to recognize the importance of the service mindset in contemporary marketing. The student is able to use service insights in practice in different business and organizational contexts. The student acknowledges the role of the customer in value creation.
Enrolment for University Studies
Enrolment time has expired
Teachers
Nina Mesiranta, Teacher responsible
nina.mesiranta[ät]uta.fi
Homepage URL
Teaching
4-Sep-2012
–
4-Oct-2012
Lectures 20 hours
Tue 4-Sep-2012 - 2-Oct-2012 weekly at 10.00-12.00, Pinni B1100
Thu 6-Sep-2012 - 4-Oct-2012 weekly at 10.00-12.00, PinniA Paavo Koli