Teaching Schedule
2017–2018
Archived teaching schedules 2017–2018
You are browsing archived teaching schedule. Current teaching schedules can be found here.
KATMAA12
Marketing Communications
5
ECTS
Implementation is also a part of open university teaching
Periods
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
-
KATMAA12
Marketing Communications
Participation in course work
Degree Programme in Business Studies
Marketing
Faculty of Management
Marketing
Faculty of Management
Learning outcomes
After completing the course, the student understands the strategic role of marketing communications in interactively engaging with customers and other stakeholders. The student is able to plan and evaluate the use of different communications tools in the changing mediascape. In addition, the student can critically assess ethical concerns related to marketing communications.
Enrolment for University Studies
Enrolment time has expired
Teachers
Elina Närvänen, Teacher responsible
elina.narvanen[ät]tuni.fi
Teaching
15-Jan-2018
–
26-Feb-2018
Lectures 20 hours
Mon 15-Jan-2018 - 26-Feb-2018 weekly at 12.15-14.45, Linna Väinö Linna
Evaluation
Numeric 1-5.
Evaluation criteria
Lectures, Moodle exercises, and exam in Finnish or in English.
Study materials
- Dahlen, Micael, Lange, Fredrik &Smith, Terry: Marketing Communications: A Brand Narrative Approach, Wiley: Chichester, 2010.
- Other materials given by the lecturer, e.g. academic articles.
Further information
Recommended year of study: 1. year, spring (for degree programme students)