Basics of Industrial Management, 5 cr

Core content

• UNDERSTANDING 2B2 ENVIRONMENT
  
  Customer value key to profitable business
  -supply and distribution networks
  -customer value
  -income statement and balance sheet
  -competitive advantage
  -contribution costing
• FROM IDEA TO A PROFITABLE BUSINESS
  
  Development of offering
  -product life cycle
  -competition
  -money flow in product development
  
  Bookkeeping
  -principles of double-entry bookkeeping
  -closing and re-opening the books
  -inventory, receivables and payables
  
  Marketing process
  -segmentation in B2B and B2C contexts
  -target market, differentiation and positioning
  -sales process in B2B markets
• SCALING UP THE BUSINESS
  
  Expanding the business
  -product-market matrix
  -different ways of exporting
  -cost and capital planning
  -venture capital
  
  Building and managing the organisation
  -developing organisational structure
  -defining systematic processes
  -cost and profit centres
  -full costing
• SUCCESSFUL EXIT
  
  Business environment in the knowledge economy
  -management and leadership in the future
  -focus on core competencies and outsourcing
  -knowledge-intensive services and gamification
  -successful exit

Complementary knowledge

• -evaluating/quantifying customer value in practice
• -estimating payback period of a new process innovation in practice
  -3D printing as a communication tool in product development
  -segmentation in B2B markets in practice
• -challenges related to starting exports in practice
  -building management reporting system and dashboards for KPIs in practice
• -cultural differences in management and leadership