Course unit, curriculum year 2023–2024
KAT.MARK.202
Brand Management & Communication, 5 cr
Tampere University
- Description
- Completion options
Teaching periods
Active in period 4 (4.3.2024–31.5.2024)
Course code
KAT.MARK.202Language of instruction
EnglishAcademic years
2021–2022, 2022–2023, 2023–2024Level of study
Intermediate studiesGrading scale
General scale, 0-5Persons responsible
Responsible teacher:
Larissa Braz Becker until 28.2.2023Responsible teacher:
Sonja SulankiviResponsible organisation
Faculty of Management and Business 100 %
Coordinating organisation
Business Studies 100 %
The course familiarizes students with the key theoretical and practical concepts and frameworks related to branding. Special focus is on how brands are co-constructed in the market through interacting with stakeholders. Brand-related marketing communication is examined in different platforms including paid, earned, owned and shared media. Through the course assignments, the students apply the conceptual branding tools to practical examples.
Learning outcomes
Compulsory prerequisites
Recommended prerequisites
Further information
Learning material
Studies that include this course
Completion option 1
Participation in teaching
04.03.2024 – 05.05.2024
Active in period 4 (4.3.2024–31.5.2024)
Completion option 2
Independent study
No scheduled teaching