Managing e-commerce; Consumers and Community Perspective, 5 op

Introduction to E-Commerce and E-Marketplaces. Overview of E-Commerce. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce. Internet Consumer Retailing. Retailing in E-Commerce: Products and Services. Consumer Behavior, Market Research, and Advertising. E-Commerce Models and Applications. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce. Mobile Computing, Social Computing Commerce and Pervasive Computing.