TETA-5306 MANAGEMENT OF INNOVATION, 4 cr
|
Person responsible
Olavi Uusitalo
Lecturers
Olavi Uusitalo, prof., FB213
Lecture room and time
Per IV: Wednesday 12 - 14, F PIENI SALI 1
Per IV: Thursday 10 - 12, TB109
Implementation rounds
Implementation 1
Period 1 | Period 2 | Period 3 | Period 4 | Period 5 | Summer | Language of instruction | |
Lecture | - | - | - | 5 h/week | - | - | In English only |
Objectives
On completion of this course, students should be able to: have a knowledge of sources of innovative opportunity; have a general understand the importance of the positioning of a new product; have ideas of a creative, innovative person and organization.
Contents
Content | Core content | Complementary knowledge | Specialist knowledge |
1. | Sources of innovative opportunity: unexpected, incongruities, process need, industry and market structures etc. |   | |
2. | Complementary assets such as marketing channels, high quality manufacturing and complementary technologies |   | |
3. | Entrepreneurial stategies in commercialisinfg inventions for small and large businesses. |   | |
4. | Characteristics of inventor and entrepreneur. |   |
Requirements for completing the course
Passed assignments and final exam. Attendance in lectures is compulsory.
Assessment criteria
The course is graded based on three criteria: 1) Class participation 10%, 2) written case reports and literature synopsis 30%, and 3) examination 60% (in the exam 50% of the maximum is prerequisite). There will normal final examination reflecting the full scope and content of the course.
Study material
Type | Name | Author | ISBN | URL, edition, availablitity... | Exam material | Language |
Book | Innovation and Entrepreneurship | Drucker, Peter | Yes | English | ||
Other literature | Cases and readings | Several | Yes | English |
Prerequisites
Number | Name | Credits | M/R |
TETA-1300 | Marketing Management | 4 | Mandatory |
TETA-5320 | Marketing Management and Global Networks | 4 | Mandatory |
Other comments
Correspondence of content
2905040 Management of Innovation
Last modified | 08.11.2005 |
Modified by | Olavi Uusitalo |