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Course Catalog 2010-2011
TETA-1306 Marketing Management, 4 cr |
Person responsible
Tommi Mahlamäki
Lessons
| Study type | P1 | P2 | P3 | P4 | Summer | Implementations | Lecture times and places |
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Requirements
Exam and written reports.
Principles and baselines related to teaching and learning
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Learning outcomes
After finishing the course the students are able to remember the basic concepts and theories of marketing management. Students understand the importance of customer orientation. Students will have a clear picture of marketing as a vital function in any business or non-profit organization.
Content
| Content | Core content | Complementary knowledge | Specialist knowledge |
| 1. | Basic theories of Marketing, common definitions of Marketing, Customer Orientation, Integration | ||
| 2. | Importance of customer orientation, Market Segmentation, Differentation, Positioning, Research & Development | Internal Marketing, Customer feedback, Customer management | |
| 3. | Consumer markets, Business to Business markets | Marketing environment, Competition, Partners | |
| 4. | Marketing Channels, Marketing Communications, Pricing strategies, Market Offerings, Brands, Marketing Research | Subcategories of Marketing Communication, Methods of Marketing Research |
Evaluation criteria for the course
The course grade is determined by exam and written excercises. Student who obtains the knowledge of the core content with minor shortcoming has the potential to achieve grade 1. With the good knowledge of core content the student has the potential to achieve grade 3. For the grade 5 the student has to have learned the complementary knowledge as well.
Assessment scale:
Numerical evaluation scale (1-5) will be used on the course
Study material
| Type | Name | Author | ISBN | URL | Edition, availability, ... | Examination material | Language |
| Book | Marketing Management, 13th ed. | Kotler, P. & Keller, K. L. | 9780131357976 | English | |||
| Book | Marketing Management, European edition | Kotler, Keller, Brady, Goodman, and Hansen | 978-0273718567 | This book can be used as an alternative to the 13th edition. | English |
Prerequisite relations (Requires logging in to POP)
Correspondence of content
| Course | Corresponds course | Description |
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More precise information per implementation
| Implementation | Description | Methods of instruction | Implementation |
| TETA-1306 Marketing Management | Lectures Practical works |
Contact teaching: 30 % Distance learning: 0 % Self-directed learning: 70 % |