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Course Catalog 2010-2011
TITA-2116 Managing Electronic Commerce, 3 cr |
Person responsible
Jaani Väisänen
Lessons
| Study type | P1 | P2 | P3 | P4 | Summer | Implementations | Lecture times and places |
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Learning outcomes
The course will introduce students to the special characteristics of electronic commerce and electronic business.
Content
| Content | Core content | Complementary knowledge | Specialist knowledge |
| 1. | Students will understand the role of ICT in modern business environment. | Students will gain insight into the architecture of electronic business and formulation of e-strategies. | Students will gain insight into how e-architecture and e-strategies influence the business environment as a whole. |
| 2. | Students will understand the importance and role of information in the Internet environment, as well as its strengths and weaknesses as business environment. | Students will gain insight into the most common ways of information capture from the Internet. | Students will gain insight into how information from the Internet may be utilized in a business setting. |
| 3. | Students will learn about the most common ways of marketing in the Internet. | Students will gain insight into Internet consumer behavior theories, and utilize them in online marketing. | Students will gain insight into most common ways of utilizing web analytics and measuring web site performance. |
Prerequisites
| Course | Mandatory/Advisable | Description |
| TITA-1100 Basics of Information and Knowledge Management | Mandatory | |
| TITA-1106 Basics of Information and Knowledge Management | Mandatory |
Additional information about prerequisites
TITA-1100 for Finnish students. TITA-1106 for international students.
Prerequisite relations (Requires logging in to POP)
Correspondence of content
There is no equivalence with any other courses
More precise information per implementation
| Implementation | Description | Methods of instruction | Implementation |
| the course will introduce the students to the special characteristics of electronic commerce and electronic business. the use of the Internet as a marketing channel will be discussed along with various online advertising techniques. Course website, moodle: https://moodle.tut.fi/course/view.php?id=2988 |