Learning outcomes

After completing the course the student will understand:
• Budgeting as a tool for strategy design and implementation
• Budgeting and controlling processes, and essential terminology
• How to work with financial instruments (spreadsheets, accounts, etc)
• Implications of financing and economics for managing a media firm
• Change and development as a financial issue

Contents

Students learn the principles and requirements for successfully managing the financial health of a media firm. This is approached as an interdependent process linking financial planning, budgeting and controlling. Students are expected to understand the essential terminology in financial budgeting and controlling, how to interpret financial data, and how to use financial information in planning strategic development.

Teaching methods

Teaching method	Contact	Online
Lectures

Lectures (15 hours), assigned readings and practical exercises
(10 hours).

Teaching language

English

Evaluation and evaluation criteria

Numeric 1-5.
Full attendance/Participation (bonus points), practical assignment results (2 ECTS), and final exam on readings (3 ECTS).

Study materials

Assigned articles and book chapters relevant to the subject matter. Students must complete a diagnostic examination before coursework begins. This is necessary for the instructor to establish the threshold understanding possessed by students in order to develop lecture material and assign readings at the appropriate level. The book used for the diagnostic test is:

Dyson, J.R. (2010) Accounting for Non-Accounting Students. UK: Prentice Hall.

The book used for the final exam is:
Weygandt, J. J., Kimmel, P.D. & Kieso, D. E. (2012) Managerial Accounting (6th
edition). Wiley.

Belongs to following study modules