Jenni Hokka

I work as a specialist of research methods at the Doctoral School of the University of Tampere. I have a multidisciplinary background as I earned my DSocSci in Media Studies, did my M.A in history, and lately have broadened my scope to fashion and design research. In my work as a specialist, I am fascinated by the opportunity to follow the development of research methods and cooperation with researchers and teachers from different disciplines. I consider different ways of thinking and conducting research as richness, and I strive to support interaction between different sciences.

My responsibilities include:

• Planning of the university's joint doctoral education, especially research method teaching

• Teaching of research methods and coordination of methodological teaching

• Taking part in planning the curriculum for the Doctoral School 

• Monitoring the development of international methodological and doctoral education

• Cooperation with doctoral programmes and with other university actors 

Participatory research methods (observation, interviews, action research); Qualitative content analysis methods (e.g. visual analysis, thematic analysis, critical discourse analysis, discursive historical analysis); Mixed methods such as combining qualitative and computational methods. Scientific thinking and scientific writing.

Prior to my current position, I have worked as a researcher in numerous projects at the University of Tampere and Aalto University. My previous research areas include cultural and societal impacts of datafication and platformization, creative industries and production, racism and populism on social media platforms, and public service media as part of the welfare state.  

Media studies, Fashion and design research

Hokka, Jenni (2024) Monialustaisen sisällöntuotannon aiheuttamat jännitteet tuotantokulttuurissa: Tapaus Uusi päivä. Lähikuva 1/2024, 55-72. 

Hokka, Jenni (2023) Gender and the Diversity of the Human Body as Challenges for the Inclusive Design of Wearable Technology. Fashion Practice. DOI: 10.1080/17569370.2023.2250153

Hokka, Jenni (2022) Welfare data society? Critical evaluation of the possibilities of developing data infrastructure literacy from user data workshops to public service media. IN The Ambivalences of Data Power: New perspectives in critical data studies. Ed. by Andreas Hepp, Juliane Jarke ja Leif Kramp. London: Palgrave. 267–294. https://doi.org/10.1007/978-3-030-96180-0_1

Vänskä, Annamari, Hokka, Jenni and Särmäkari, Natalia (2022) Intiimin kosketus. Kehon tieto, luova työ ja digitalisaatio suomalaisessa nykymuodissa. Helsinki: Aalto Art Books.

Laaksonen, Salla-Maaria, Hokka, Jenni, Nelimarkka, Matti and Nikunen, Kaarina (2022). Affective visual rhetoric of the far-right across social media. In The far-right discourse of multiculturalism in everyday talk: Reproduction and contestation in the Nordic region. Ed. by. Katarina Pettersson and Emma Nortio. Cham, Switzerland: Palgrave Macmillan. 189-226. DOI: 10.1007/978-3-030-89066-7_1

Nikunen, Kaarina, Hokka, Jenni and Nelimarkka, Matti (2021) Affective Practice of Soldiering: Legitimising racism and exclusionary solidarity by sharing images on Soldiers of Odin Facebook site. Television & New Media 22(2): 166-185. https://doi.org/10.1177/1527476420982235

Hokka, Jenni (2021) PewDiePie, Racism and YouTube’s Neoliberalist Interpretation of Freedom of Speech. Convergence – The International Journal of Research into New Media Technologies, 27(1):142-160. https://journals.sagepub.com/doi/full/10.1177/1354856520938602

Nikunen, Kaarina and Hokka, Jenni (2020) Welfare state values and public service media in the era of datafication. Special Issue on Datafication and the Welfare State. Ed. by Lina Dencik ja Anne Kaun. Global Perspectives 1(1):12906. https://doi.org/10.1525/gp.2020.12906 

Hokka, Jenni and Nelimarkka, Matti (2020) Affective economy of national-populist images: Investigating national and transnational online networks through visual big data. New Media & Society, 22(5): 770-792. https://doi.org/10.1177/1461444819868686

Hokka, Jenni (2019) Towards Nuanced Universality: Developing Concept Bible for Public Service Online News Production. European Journal of Communication, 34(1): 74-87. https://doi.org/10.1177/0267323118810862

Sumiala, Johanna, Hokka, Jenni, Valaskivi, Katja and Laakso, Suvi (2018) Politics of Space in News Media: Mapping Religion in Four Finnish Newspapers (2007-2011). Journal of Religion in Europe 10(4): 414-436.

Hokka, Jenni (2017) Making Public Service under Social Media Logics. International Journal of Digital Television 8(2): 221-237. 

Other publications: See Tampere University Research Portal