Nannan Xi
About me
My research is mainly focused on game-based approaches (e.g. gamification, gameful systems, AR/VR/MR, metaverse, multisensory modalities, wearables, and streaming technologies) in information systems, management, retailing, finance, consumer psychology, and organization studies towards responsible consumption, sustainable decision making, harmonious organizations, and digital business transformation. I am currently leading a research group consisting of 8 Ph.D. students and 1 postdoc investigating topics such as gamification for organizational ethics learning and knowledge sharing and multisensory metaverse for cognitive skill and collaborative creativity.
Project links
Research fields
Information systems, Computer science, Human-computer interaction, Business management, Organizational studies, Consumer psychology