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Course Catalog 2014-2015
TTA-55016 Management of Innovation, 4 cr |
Additional information
Suitable for postgraduate studies
Person responsible
Olavi Uusitalo
Lessons
| Study type | P1 | P2 | P3 | P4 | Summer | Implementations | Lecture times and places |
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Requirements
Passed assignments and final exam. Attendance in lectures is compulsory.
Completion parts must belong to the same implementation
Learning Outcomes
On completion of this course, students should be able to: have knowledge of sources of innovative opportunity; have a general understanding of the importance of the positioning of a new product; have ideas of a creative, innovative person and organization.
Content
| Content | Core content | Complementary knowledge | Specialist knowledge |
| 1. | Explain sources of innovative opportunity: unexpected, incongruities, process need, industry and market structures etc. | Explain the strategic role of product positioning. Compare technology push and demand pull approaches during product introduction. | |
| 2. | Complementary assets such as marketing channels, high quality manufacturing and complementary technologies. | Verify how important it is to know the industry when introducing a new product or in creation of dominant design. | |
| 3. | Entrepreneurial strategies in commercializing inventions for small and large businesses. | Compare different entrepreneurial strategies. | |
| 4. | Characteristics of inventor and entrepreneur. | Illustrate the impact of commitment and persistence in new product/process development and market entry. |
Instructions for students on how to achieve the learning outcomes
The course is graded based on three criteria: 1) Class participation 10%, 2) written case reports and literature synopsis 30%, and 3) examination 60% (in the exam 50% of the maximum is prerequisite). There will be a normal final examination reflecting the full scope and content of the course.
Assessment scale:
Numerical evaluation scale (1-5) will be used on the course
Partial passing:
Study material
| Type | Name | Author | ISBN | URL | Edition, availability, ... | Examination material | Language |
| Book | Innovation and Entrepreneurship | Drucker, Peter F. | Edition 1985 or newer one. | Yes | English | ||
| Other literature | Readings and cases | Several | Yes | English | |||
| Other online content | https://moodle2.tut.fi/course/view.php?id=7319 | Yes | English |
Prerequisites
| Course | Mandatory/Advisable | Description |
| TTA-52010 Markkinointi | Mandatory | 1 |
| TTA-52020 B2B-Markkinointi | Advisable | 1 |
1 . For exchange students the courses having same content (e.g. TTA-52026 Business Market Management)
Prerequisite relations (Requires logging in to POP)
Correspondence of content
| Course | Corresponds course | Description |
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More precise information per implementation
| Implementation | Description | Methods of instruction | Implementation |
| On completion of this course, students should be able to: have knowledge of sources of innovative opportunity, a general understanding of the importance of the positioning of a new product and ideas of a creative, innovative person and organization. |
Contact teaching: 40 % Distance learning: 0 % Self-directed learning: 60 % |