Malla Mattila
About me
I have a doctoral degree in business studie and hold the title of Adjunct Professor (Digital and Sustainable Business) in LUT University, Finland.
I work at the Faculty of Management and Business as Senior Lecturer and Academic Director of the international Master's Degree Programme in Leadership for Change.
In my research, I combine themes from, e.g., strategic management, strategic marketing, sustainability, and (new) technology business. I am to promote the development of more sustainable business solutions and practices in society.
I am one of the founding members of the Wastebusters research group. We investigate "wicked" sustainability challenges like food waste and other topics related to circular economy. We coorcinate European Union funded (2024-2027) CARE reserch project, which facilitates households in the transition to a circular economy in five European countries (Finland, Norway, Sweden, Germany, and Estonia). We are also involved in the CIRCEX project (2024-2027), which investigates human experiences related to the circular economy, the LOWINFOOD project (2020-2025), focused on food waste reduction and related innovations, and the IN2FOOD project (2021-2024) where we collaborate with Indonesian university partners to create and develop interdisciplinary course related to food waste management.
Project links
Latest publications
Business-to-business platforms
Mattila, M., Mikkonen, M. & Yrjölä, M., 2025, Elgar Encyclopedia of Innovation Management. Eriksson, P., Montonen, T., Laine, P.-M. & Hannula, A. (eds.). Edward ElgarResearch output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Companies’ future visions for circularity: A frame analysis based on Finnish front-runner CE companies
Nurminen, M., Mattila, M. & Närvänen, E., 2024, In: Cleaner Production Letters. 7, 100066.Research output: Contribution to journal › Article › Scientific › peer-review
Crafting value propositions for an AI-enhanced digital platform
Mattila, M. & Yrjölä, M., 2024, Handbook of Services and Artificial Intelligence. Scupola, A., Sundbo, J., Fuglsang, L. & Henten, A. (eds.). Edward Elgar, p. 250-264Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Digital Technologies and the Issues, Tasks, and Knowledge of Sales Teams
Yrjölä, M., Hautamäki, P. & Mattila, M., 2024, Digital Marketing: Analyzing its Transversal Impact. Botelho Pires, P., Duarte Santos, J. & Veiga Pereira, I. (eds.). Boca Raton: CRC Press, p. 111-130 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
How AI augments value creation: towards a model of human-AI cooperation in services research
Rusthollkarhu, S., Mattila, M., Aarikka-Stenroos, L. & Yrjölä, M., 2024, Handbook of Services and Artificial Intelligence. Scupola, A., Sundbo, J., Fuglsang, L. & Henten, A. (eds.). Edward Elgar, p. 195-214Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Value-creating and Value-eroding Decoupling in B2B Platforms: A Multiple Case Study
Yrjölä, M., Mattila, M. & Mikkonen, M., 2023, Reconfiguration of Business Models and Ecosystems : Decoupling and Resilience. Marinova, S. T. & Marinov, M. A. (eds.). New York: Routledge, p. 98-117 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate
Mesiranta, N., Närvänen, E. & Mattila, M., 2022, In: JOURNAL OF PUBLIC POLICY AND MARKETING. 41, 2, p. 144-161 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
Framing value propositions in the food waste business: A sociocultural approach
Närvänen, E., Mattila, M., Keränen, J., Kaivonen, I. & Nurminen, M., Aug 2022, In: Industrial Marketing Management. 105, p. 211-222Research output: Contribution to journal › Article › Scientific › peer-review
Green Human Resource Management – An Employee Perspective
Pavlova, A., Salminen, H. & Mattila, M., 2022, In: Eurasian Journal of Social Sciences. 10, 2, p. 110-123Research output: Contribution to journal › Article › Scientific › peer-review
Älykkäällä myynnillä kansainväliseen kasvuun
Hautamaki, P. & Mattila, M., 17 Dec 2021, Tampereen ammattikorkeakoulu. 232 p. (Tampereen ammattikorkeakoulun julkaisuja. Sarja A. Tutkimuksia; no. 31)Research output: Book/Report › Anthology › Professional